On December 19, 2023, Apple officially announced a set of significant privacy features that will be available in the upcoming release of iOS 17.2. As part of its ongoing commitment to user privacy, the tech giant has introduced innovative measures aimed at enhancing user control over their data.

Among the standout features is the enhancement of the App Tracking Transparency (ATT) frameworks, which now provide users with more granular control over how their personal information is tracked and shared across apps. This update is critical as privacy concerns continue to be at the forefront of consumer consciousness.

In addition, Apple is introducing a new Privacy Report that will allow users to see how often their data is being accessed and by which applications. This transparency feature is expected to empower users to make informed decisions regarding their app usage.

Apple has also announced that it will increase transparency regarding data collection practices by requiring developers to provide clearer explanations about the data they collect and how it is used.

Furthermore, users can expect enhancements to the Safari browser, including improved protection against cross-site tracking and social media sharing. These updates are in line with Apple's long-standing belief that privacy is a fundamental human right.

To complement these features, Apple is launching a new educational campaign aimed at informing users about their privacy rights and best practices for protecting their personal information. The campaign will emphasize the importance of being aware of privacy settings on devices and apps.

“We believe that users should be in control of their data,” said Apple’s Senior Vice President of Software Engineering in a press release. “With iOS 17.2, we’re giving our users more power and insight into how their data is being used, because we understand that privacy is paramount.”

The update is scheduled for public release on December 27, 2023, and users are highly encouraged to keep their devices updated. Apple continues to be a leader in the tech industry when it comes to privacy initiatives, setting a precedent that other tech companies are starting to follow.

For more information on this announcement, you can read the full article at TechCrunch.