In recent years, the integration of artificial intelligence (AI) in customer service has seen exponential growth. Companies are increasingly adopting AI chatbots to improve customer engagement, reduce costs, and enhance service efficiency. According to a recent report by Gartner, it is projected that by 2025, 75% of customer service interactions will be powered by AI-based technologies including chatbots and virtual assistants. One of the most significant advantages of AI chatbots is their ability to operate 24/7, providing immediate assistance to customers at any time of the day. This not only significantly improves user experience but also allows businesses to allocate human resources to more complex tasks that require emotional intelligence and problem-solving skills, which bots cannot achieve. Furthermore, chatbots can handle multiple inquiries simultaneously, vastly improving the response time compared to traditional customer service channels. AI chatbots are also continuously learning and adapting through machine learning algorithms, which enhances their effectiveness over time. They can analyze customer interactions and feedback to refine their responses, leading to more accurate solutions and a personalized experience for users. Many brands are adopting these technologies to stay competitive; for example, major companies such as Amazon, Sephora, and H&M have successfully implemented chatbots for various customer service functions. Moreover, the COVID-19 pandemic accelerated the transition to digital services, further highlighting the need for efficient customer service solutions. As customers shifted online, the reliance on AI technology in handling inquiries surged. This wave of transformation has led many organizations to reconsider their entire customer service strategies, making room for AI as a core component. As AI chatbots continue to evolve, the future of customer service looks promising. The technology not only provides businesses with the tools to meet increasing customer demands but also shapes the overall customer experience through more personalized interactions. While there are challenges in terms of technology and user acceptance, the benefits far outweigh any potential drawbacks.